Soup And Colds.

The Campbell Soup Company, for the first time in its history, is launching a nation-wide campaign publizing its line of soups as "comfort foods" for colds and flu.

Their national advertising campaign will co-advertise Procter & Gamble's Puffs facial tissues and Vicks cold products. A Tele-flora will be incorporated known as "Get Well" which you can order a bouquet of flowers for your ailings love ones, friends, etc., as well as a "Get Well Soup" gretting card.

Campbell's Research Facts Concerning Colds and Flu:

Each year, up to 90 percent Americans catch a cold.

An average of 2.5 colds a year are caught by Adults each year.

Children eight to ten colds per year.

Seventy-seven percent of the households catch a cold when a city gets sick.

Typical Americans will spend six years of their lives suffering from a cold.

During the peak cold and flu season, December 16th to February 8th, 100 million people get sick each week.

361 million cans of Campbell's Chicken Noodle Soup are purchased by Americans each year--primarily during the cold and flu season.